CHARLIE MAXWELL
DIRECTED.BY

0468783781
CHARLIE@DIRECTED.BY
HTTPS://CHARLIEMAXWELL.NET/
HTTPS://DIRECTED.BY
















HOMMEY
Junior Designer

2025-2026



Apparel and Accessory Tech Packs

• Ideation and execution on apparel and accessory ranges

• Colour palette and fabric pattern design

• Spec sheets for suppliers to follow

• Proto Sample review and response to suppliers


Photoshoot Styling

• Follow Creative Direction from Head of Design to build moodboards

• Assist in organising, styling and modelling shoots

• See through designs from concept and colour palette through product development to campaign

• Having input in final selects for campaign imagery

Example shown is Hommey’s valentine’s day collection shoot; I worked on the moodboard with the head of design, designed parts of the collection and saw through product development, assisted with styling on shoot
and stood in as a model for the campaign imagery due to talent no shows.




Hollistic  Influence on Product

• Worked across a wide range of categories including bedding,
bath, apparel and footwear

• Drove cohesion across categories to ensure brand consistency
in colour, fabrication and finish

• Contributed to end to end product lifecycle from concept
through to launch

• Balanced design vision with commercial targets including
margin and cost considerations